Avon Beauty Center Business Plan – What You Need To Know

An Avon Beauty Center Business Plan gives you a process to evaluate the profitability of your Avon Beauty Center, enhances the site selection process and provides a basis for loan application. Representatives can earn four ways with a Licensed Beauty Center: retail sales from new customers, brochure sales, recruiting, and the halo effect of retail visibility and consumer awareness on your overall direct selling business. Here are the essential components of the licensed Avon beauty center business plan that will help you win new customers and increase revenue.

Site Selection

One of the primary ways to drive traffic to your retail business is by selecting the right location. Avon will approve the selection and can also help you decide. You should seek sites that have 100,000 population within 5-10 miles, demographics with 20% or more female age 18-44, a minimum 2 commercial areas within your trade area, and an average household income $ 30-50K. Check your local Chamber of Commerce for free household and population data.

Once you have located the shopping center, you need to balance the opportunity, cost, and risk, by looking at the anchor tenant, occupancy levels, tenant mix, visibility, quality and activity.

When considering a space, look at the physical layout, competition and the lease proposal. A real estate broker can often help you evaluate the lease terms, a contractor can suggest improvements, and it may be wise to have an attorney review your plans before you finalize them.

Start Up Costs

The licensed Avon Business Center Operator is responsible for setting up the space. There are no Avon licensing fees at this time. Representatives in good standing recommended by Division and District Managers and approved by their Regional VP may apply.

Products are tracked on a Beauty Center separate account and all purchases are guaranteed 50% earnings over cost. Applicants must qualify for Paymentech credit card processing.

The two largest monthly expenses will be the lease payments and staffing costs. Advertising is additional. Start up costs including first month's rent, legal certificates, insurance, cash register, credit card processing equipment, telephone and miscellaneous supplies range from $ 3,000 to $ 10,000 depending on lease amount. In addition, the suggested opening order for kiosks is $ 15,000 customer price. Avon provides credit for 60/120 days to minimize up front costs, and publishes a list of most popular products for sale.

Avon provides on counter signage, visual merchandising unit, testers, samples, sales aids, training manuals and video, and other start up supplies. Avon will also provide a Customer Care Contact at each branch location.


A well trained, knowledgeable staff is a key factor in the success of your Avon Beauty Center Business Plan because the staff will build your business and develop a loyal customer base. A beauty business is made up of basic, transactional and holiday business so it is critical the Representative and staff have retail experience, know the retail selling calendar, and schedule accordingly. The retail business is about customer relationships, long hours and great staff.

By covering the basic ingredients of the Avon Beauty Center Business Plan in your planning, you are including the key aspects that help you set up and run your new Center correctly right from the start.

TREVO Business Review – Products And Compensation Plan

Are you searching for a network marketing opportunity? If so, I would recommend a health and wellness company, and there are various reasons why joining a health and wellness MLM is the right decision.

If you have researched the health and wellness MLM industry, you might have come across a company called TREVO. Trevo is making waves in the home based business, and you might need some information if you want to be part of this opportunity, so here is my review of the Trevo product and business opportunity.

Trevo LLC are the brains behind the ground breaking product, Trevo, which is based on 174 neutraceuticals in one bottle. Trevo LLC operates from Oklahoma, USA. The owners of Trevo are Mark A Stevens, and Holli Stevens and both of them are veterans in the MLM industry, having built massive teams, and have 60 years combined experience in the industry.

Trevo LLC’s main product is also called Trevo, is a one of its kind blend of 174 natural ingredients a bottle. Its made up of exotic fruits like goji berry, ashwaghandha, gotu kola, aloe vera, mangosteen, etc, as well as superfoods like chlorella, etc, and is a complete health system in a bottle, and one of the benefits of Trevo is that the Trevo drink helps to plug the nutritional gaps in the diet. It has a high ORAC score of over 400,000 as verified from Brunswick laboratories, in fact, the Trevo drink has been touted as a one stop shop for nutritional supplements.

I am sure some of you are screaming “show me the money”, do not worry, I will get to that.

Trevo has a hybrid compensation plan which is a blend of a straight line matrix and unilevel. The straight line matrix means that if you decide to become a Trevo Life and Health Coach, every one who joins Trevo LLC, after you, will be queued directly behind you, and once you reach the higher levels of the compensation plan, you will get to earn off every life and health coach worldwide who joined after you. Which is quite amazing. The unilevel system of Trevo LLC also allows you to register an unlimited number of people on your first generation.

Trevo has 8 ways to make money. I will outline them below.

  • Retailing – You can retail the Trevo drink and earn up to 40% retail profits.
  • Fast Start Bonus – You get commissions for each person you enroll (for example under a 3 bottle pack, Trevo pays 60 USD per enrollment).
  • Matching Bonus
  • Group Volume Commissions – Also known as autoship commissions.
  • Global Pool Bonus
  • Bulk Pack commissions
  • Leadership bonuses
  • Charity Bonuses

To succeed in the Trevo business, you need to learn skills and methods, and how to market your business online and offline, so you can absolutely crush it in the business.

How To Start A Personalized Gift Business

Personalized gifts make very good options for creative people with a need to express love and gratitude in the most unique and special way. A personalized gift goes to show true care and people love receiving thoughtful creative gifts. If you would like to venture into the personalized gift business, you will need to work with a plan to make it all work for you. Here are a few simple guidelines that can help you start on a high note with your gift business.

1. Find your Niche – There are dozens of online stores selling varieties of personalized gifts. This makes it important to make sure that yours come with a personal touch to make them stand out. To find your niche, decide who your potential clientele will be, their occupation, interests and hobbies and then choose practical gifts that will be fun to spruce up to make them as unique as possible. You can decide to do bags, calendars, photo frames, toys or even playing cards among many others.

2. Lay out a plan – A business plan is important to guide you all through. Start by getting familiar with the latest industry trends and knowing your competitors. When you know what your competitors are offering, you find it easier to choose a slightly different path to make your business special in a way. You also will need to check pricing, marketing concepts and sales strategies. This is also the stage at which you will need to come up with a business name and logo and register the same for the business.

3. Set the business – This is choosing where your business will be located. It should be a location that serves current needs as well as the future goals you have for it. A home office can work for paint, embroidery and calligraphy, but you might need larger commercial space for machinery used for etching and engravings. You should also consider taking the business online to give it visibility.

4. Purchase equipment and supplies – The kind of personalized gift business, you are putting up will determine the supplies and equipment you need. Embroidery machines and engraving machines are necessary for your designs. You will also need embroidery threads, fabrics, brushes and paints among other supplies. Embroidery machines come with built-in designs while laser engraver can import designs onto coated metals, acrylic, wood, glass and plastic among many other materials. Consider buying your supplies at wholesale to get what you need affordably. Graphic software to create custom designs can also be very helpful. A simple research will lead you to the best suppliers of everything you need for the business.

5. Market the business – When you have everything you need, including target market, it should be time to make your services known to the public. You can start with local professionals that might find the services interesting. Event planners, promotional teams and wedding planners can be great targets. You can create brochures or catalogues to make the business known.

The Tea Room Business Plan – Mission, Strategy and Tactics

Since the tea room is a relatively simple small business, an elaborate mission statement is overkill. The entrepreneur should decide the reason for the business and what goals the business should accomplish.

An example of an effective mission statement is: (The Blue Ridge Tea Room is a fictional tea room):

“The Blue Ridge Tea Room will provide only the highest quality, healthy products and services to loose leaf tea drinkers in an environment that is safe, comfortable and attractive and will encourage customers to make repeat visits.”

What the mission statement accomplishes is the creation of what the tea room is and the reason for starting the business. It also acts as a framework for managing the long term growth of the business.

Tea Room Tip: Keep the mission statement short and concise. Be willing to amend the mission as conditions change.

Simple but Effective Strategy

Strategy means how the tea room plans to make the most out of what is perceived as its competitive advantage. The tea room is unique because its customers come to visit in a manner similar to a restaurant. The competitive advantage lies in the perception of its customers’ experience.

The best strategy therefore is the quality advantage:

o Quality tea and teaware products

o The best food products

o The most attractive decorations and ambience

o The best quality customer service

Tea Room Tip: Demand the same standard of excellence from vendors and employees as you do of yourself. Establish a business culture of excellence and enforce it.

Tactics and Goals

Tactics are the steps one takes to implement the business strategy. It involves the actual work that must be done in order to succeed. Measurement and accountability are important.

The best way to implement the strategy in terms of tactics is the “hands on” management style where the owner of the business actively overseas the daily operations of the business and actively manages the strategy.

An integral part of tactics is goal setting and working toward the achievement or completion of set goals. Goals are usually accompanied by actual deadline dates in order to measure progress.

An example of goals for a quality tea room:

o Negotiate a wholesale tea supply arrangement with a reputable tea supplier by May 1, 200X

o Sign a lease on a facility that is well located and meets all safety and health codes by June 1, 200X. Complete build out of space to meet tea room specifications within 20 days of lease signing

o Purchase or lease all required equipment by July 1, 200X

o Place an advertisement in a local newspaper announcing the Grand Opening of the tea room by August 1, 200X

In a tea room that promotes quality and customer satisfaction, an orientation to details is an important factor for success. Emphasize quality and customer satisfaction.

Tea Room Tip Have a friend or family member visit the tea room and assess the quality of the products and service. Do this periodically.

Establishing a Mission Statement will force the tea room owner to fine tune the value added proposition and creating and implementing a strategy through defined tactics and goals will increase the chances of success for the new tea room venture.

Important Steps to Start A Septic Truck Business!

Today more than ever, as the economy remains unstable, layoffs have increased and rehiring has been slow. Many jobless individuals have turned to starting their own business which is a great way for many to make a living and have complete control over their livelihood; however, finding the right business to start is a key decision to make.

In a period when general spending and consumption of luxuries is down, business in the service industry can still do well and prosper, especially those niche areas within major industries that face little competition. Due to the very nature of the industry, starting a septic maintenance company has proven to be a profitable choice that is often made since beyond any doubts, there will always be a need for this very necessary service. Best of all, a service business such as this one can be started with as little as only one vacuum truck and some technical knowledge.

Household Necessity

Starting a septic truck service is a solid business plan because there will always be a constant need for this specific requirement. Over a third of all households and other buildings have septic systems that need regular pumping, cleaning, and maintenance; the need for maintaining the system is not going to disappear. With such a captive audience, a small septic company can do quite well as long as all operators are well trained, a high quality service is provided, and a competitive price is being offered. With good quality work ethics, word of mouth can spread quickly in neighborhoods and towns, and help smaller companies grow quickly in the septic service profession.

Low Start-up Requirements

Requirements for starting a septic service are fairly low when compared to other businesses, another plus when considering such an idea. Naturally, the largest expense is obtaining a reliable vacuum truck, closely followed by learning how to properly operate one. Used vacuum trucks can be found at great low prices through auction companies. If a good used vehicle that has been properly maintained is found, it can be more than enough for a fledgling company to start with while money is saved for a newer version. A brand new model can cost nearly $80,000, although it does have better features. Other than these two requirements, the only other necessity is to know where to dump septic waste as well as the cost and requirements to use a dump site for the disposition of the septic waste. The rest is a matter of advertising to attract customers and build a book of business.

Consider Creative Start-up Options

If the cost of buying vacuum trucks is too much at first, a recommendation is to look at businesses that are either selling or looking for partners as a means to expand existing operations. Additionally, some large septic companies offer franchise agreements to small business owners and can help with the initial financial outlay in order to get another franchise owner on the road to success. The reason why there are so many options in this type of business relates directly to the fact that, regardless of the economy, the need for septic services will always exist. Starting this kind of business merely depends on acquiring the necessary tools, then offering a competitive, reliable company to do the work.

Naturally this type of service requires the same sound business plan as any other start-up; however, when all things are carefully considered, it can be relatively easy to get started with a septic pumping service. It is one of the few cases when a less popular or unpleasant job has created a greater demand for those willing to handle it. With the right prior planning and the right septic truck, even an owner-operator type venture can do well and eventually grow to become a profitable endeavor!

Starting a Homemade Pasta Making Business

Starting a Homemade Pasta Making Business

The first thing that you should know if you are starting a homemade pasta making business is the basic process of making fresh pasta. This kind of pasta is made from fresh ingredients and has a shorter shelf life compared to the commercially made or dry pasta.

Manufacturing fresh pasta is better because the business owner can tailor fit it to the consumer’s needs and demands in terms of the shape, size, color and flavor of the finished product.

Below are some suggested steps in starting a homemade pasta making business, categorized into: Initial Stage, Regulatory Compliance and Marketing.

Initial Stage

• Create and perfect your own recipe that you think will sell and will come out the same way every time you prepare it. Have your family and friends taste them and ask for feedback.

• As in any business, when you are starting a homemade pasta making business, prepare a business plan which would contain the goals and business projections that you have set. This will guide you in the actual running of the business and to help you gauge if the business is doing good or not.

• Purchase your ingredients and supplies like bags and packaging supplies. Decide on how you intend to package your homemade pasta. You could pack it in a freezer-safe bag where the consumers can freeze it, refrigerate it or eat it immediately. It could also come in cellophane bags. You could search online for bulk suppliers for these items. You will be able to save money and will help create a professional and consistent look. Design your own labels on your computer and print them out or you could ask a professional designer to create them for you and order your labels in bulk. Make sure to include the cooking and serving instructions in the labels.

• Purchase equipments that you don’t already have to make the preparation of large batches of your recipes a lot faster and easier.

• Determine a wholesale price list for all your products. Factor in all the cost that you will be incurring in producing you homemade pasta like the ingredients, facility cost, packaging and labor cost. This should be drawn up in a spreadsheet form which would include the retail as well as bulk prices for each of your product. This information will be useful to your future retailers because it will show the proof of the profit they will be making if they sell your homemade pasta in their stores.

Regulatory Compliance

• Since you will be starting a homemade pasta making business and producing a food product, you need to get in touch with your local and state health departments to inquire about permit and licensing requirements.

• Make sure that you could sell the products that are produced from your home kitchen because different states have different laws regarding homemade food products. These information are available online from your state’s Department of Health website or you can ask for a copy. Try to check on local zoning laws if operating a business from your home is allowed. As of 2010, only 13 states allow the operation of home-based cooking business and they are: Alabama, Iowa, Indiana, Kentucky, Maine, New Hampshire, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia and Utah. So it is important that you check into these before starting your business.

• Most states allow the sale of homemade food products at farmers’ markets and flea markets without the necessary state licensing and inspection. They allow the sale of these products at these places only. Before starting a homemade pasta making business and deciding to sell your products in these venues, make sure that your state does not have any label requirements, like this label for example, “Made in a home kitchen and not inspected by the (insert state) Department of Agriculture.” The label should indicate the product name and the ingredients that you used and check the cottage laws of your state about the requirements of home labeling.

• Most of the home based cooking operations are either sole proprietorship or partnerships. If you plan to make your business as a source of livelihood, a DBA (Doing Business As) license would be the best route if you will name your business. As of 2011, the registration fee is between $25 and $35. The DBA registration is not required though if your business name contains your legal name. Your state may also have other food processing licensing regulations which are peculiar to your homemade pasta making business.


• Your main competitor in the homemade pasta business is the commercial pasta. Therefore, it is not a good idea to compete with these manufacturers in the supermarkets and groceries because this is not the right avenue to sell your products. You must do the traditional and tried and tested marketing strategies to attract your customers like posters and handing out flyers. Make your business be known in your community by giving out samples of pasta dishes with your fresh pasta or give them for free at community gatherings or meetings. It is also good to custom-made your fresh pasta during these events in order to cater to the individual needs of the customers. If you are into making healthy pasta, you can try selling your products at your local health stores.

• Other possible places to sell your products are the local farmers’ markets, craft fairs and flea markets. A lot of people like the taste of homemade goods like fresh pasta but just doesn’t have the time to prepare them themselves. You can give them that homemade taste that they are looking for. During holidays and special occasions, many people love give local and homemade food products as gifts.

• You can also market your food products by creating your own brochures, catalogs and price lists and offering your products at retail outlets that sell local products. Draw up a list of your target retailers in your community with the name and contact information of the person who is in charge of purchasing.

• Try to ask if your local Italian restaurants purchase pre-made pastas because this could be a possible joint venture between your business and their restaurants.

• The internet is also a good venue to feature your products on a national scale. If possible, you could build your own website to help your business grow.

Hope these steps will help you in starting a homemade pasta making business.

Make Dry Ice Blasting Your Small Business Opportunity

What is dry ice blasting? Dry ice blasting is a form of abrasive blasting industrial cleaning that uses a solid form of carbon dioxide known as dry ice. Pellets or ice is shot through pressurized air stream of either one hose or two hose machines.

Which System is Best? Most systems today are the single hose technology. Technology using the single hose was created by the Cold Jet company in 1986. One advantage of the single hose system is that it avoids the possible dangers of a pressurized hopper by the use of a quick cycle airlock. Another advantage of the single hose system is that it has more power and you can use a longer hose.

Making Massive Money! There are many ways to make money cleaning with Dry Ice. Many people prefer Dry Ice Blasting for paint removal, because it is less harsh than sand blasting. Another great business opportunity is to clean food processing equipment. Because it can decontaminate surfaces that could contain Salmonella and E. coli. Dry Ice can clean without residue so the Environmental Protection Agency prefers it to many kinds of solvent based cleaners. The Aerospace industry also uses Dry Ice Blasting to sensitive equipment like clean semiconductors. Manufacturers are also a great business opportunity because cleaning with cold can be used for maintaining their equipment and can drastically reduce their down time.

The Freeze Jet is just one of several different types of Dry Ice Blasting equipment. For around $ 3,000 you can usually purchase a Dry Ice Blasting machine.

What about Safety? How safe is this type of industrial cleaning? Cleaning with cold (normal pressure is -78 C (-108 F) can be toxic if the concentration is over 1%. Asphyxia can be caused because of oxygen removal so Dry Ice must be used in a well ventilated area.

Safety Equipment: Typical safety equipment will include a positive pressure blast hood or helmet. Air hoses are attached to a grade D pressurized air supply, which is mandated by Occupational Safety and Health Administration (OSHA). Also using ear plugs for hearing protection is part of the usual safety equipment. Body protection usually includes gloves and overalls as well as a leather coat and chaps.

What fees can I charge? How much money can I make in this Industrial Cleaning business? Total typical fees can range in the $ 300.00 per hour range, so it can be one of the more lucrative types of industrial cleaning.

The Benefits of Dry Ice Blasting: This type of industrial Cleaning meets EPA, USDA, and FDA guidelines. Has less clean up of the waste material. Extends the life of the equipment. Cleans more thoroughly. Reduces or eliminates equipment damage. Provides a safer cleaning environment. Is Non-polluting and environmental friendly. Can destroy and eliminate bacterial and fungal growth.

How can I get started? You can get started with your small business by beginning with a business plan. A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. It may also contain background information about the organization or team attempting to reach those goals. It should also contain a good marketing plan. Then apply for small business government grants or small business loans, so you can purchase equipment.

Having your own business can help you to end money worries. Having a business plan is essential to having a successful small business. Knowing how to market your small business for little or no money is an important key to your business success as well. Imagine how much more profit you can have when you do not have to budget much on advertising.

Get Colossal Cash from Government Contracts. Companies interested in selling their products and services to the federal government (the United States General Services Administration) can prepare by fulfilling applicable requirements, and registering in the appropriate systems. Companies may also participate by seeking sub-contracting opportunities with current contract holders. The General Services Administration provides and contracts for Billions of dollars' worth of products and services for federal agencies.

In summary Dry Ice Blasting can be an extremely profitable business and helps with the environment as well.

How to Write a Business Plan That Works

Key components in and organisation’s success will depend on a great degree on how well you;

  • can gather and interpret information
  • adapt to change
  • manage staff and resources
  • promote your business
  • look after customers and more.

This is where forward planning can help you.

A colleague once told me that ‘even a bad plan is better than no plan at all’. A bad plan at least shows that you have given some thought to the direction you want to go in.

A good plan takes time and effort, especially the first time you do one and many business owners or operators think they don’t have the time, or don’t see the value in it. But believe me… it is worth the time and effort!

It is an opportunity for you to build solid foundations for your business, based on known facts and these allow you to:

  • be very accurate in your plans and future projections.
  • avoid unforeseen pitfalls and crisis situations
  • spend your money and/or other resources in the most effective way
  • stay ahead of the market
  • make the most of every opportunity
  • be pro active and choose your own course rather than be reactive and follow everyone else
  • stop wasting time, effort and resources on inefficient processes and more

Good business planning involves:

  • looking at what you’ve done in the past few years
  • looking at where you are now
  • drawing conclusions from the above two points
  • based on that information determining your objective for the coming year/s
  • setting key strategies to help achieve the objective

Analysis of Past Performance

In this section of a business plan you look at the past year (or two) to take a good look at what worked and what didn’t. Where you came from is every bit as important as where you are going. You need to look at:

  • What promotional activities did you run– for example did you have any discount deals, special offers etc?
  • What worked? What didn’t?
  • Why did the activities work so well, not so well – find the reasons
  • Advertising campaigns
  • (again) What worked? What didn’t?
  • Why did the campaigns work so well, not so well – find the reasons
  • What mediums did you use? (ie Newspapers, magazines, radio. List the actual companies you used as you may have used a number of different ones.)
  • How much did you spend on them?
  • Which ones generated enquiries and which ones didn’t?
  • Did you keep track of the enquiries, if so, what were the results?

Keeping statistics on where enquiries come from can help you to use your advertising budget in the most effective way. There’s no point in spending a lot of money on advertising on television, for example, if most of your enquiries come from newspaper ads or word of mouth. Asking customers where they heard about you and keeping a record is the best way of determining advertising effectiveness.

  • Were there any noticeable or unusual increases or decreases in your business? If so, why did they happen?
  • Were the increases/decreases at any particular time of the year, or did they affect any particular product or service. If so why? Do a detailed analysis of product and service sales. How many of each individual product or service did you sell? Break these figures up by month (as shown in the graph above) as this will, again, show up regular high and low periods which will then allow you to forward plan. For example in high sales periods you know that you will have to order more stock and put on more staff whereas in low demand periods you order less. You can plan for these peaks and troughs in advance… because you have statistically shown that they are coming. An example of a detailed sales analysis is shown on page 15.
  • Did your competitors do anything that impacted on your business? If so, what was it?
  • How did it affect you?
  • Are they likely to do it again?
  • What did you (or could you) do about it?
  • Budgets – income and expenses. This is extremely important and we will look at this in detail later in the document. Over the years these statistics will build an extremely accurate picture of your expenditure habits and sales that will show trends. With this information you can anticipate what is going to happen and proactively avoid any pitfalls or take advantage of upcoming opportunities. You can forecast – with a fairly high degree of accuracy – how much you will earn and spend in the coming year. While you might have an accountant to look after the “book keeping” for you, it is essential that you know exactly where your money is being spent and what your income is made up of.

The answers to these and any other questions relevant to your particular industry and business will give you a solid base upon which to build your plans for the future. Knowing how you got to where you are now can show you where you went right… and where you went wrong and gives a clear


Looking at the above information – what conclusions can you draw? For example:

  • What will you do again next year and why?
  • What won’t you do again next year and why?
  • What will you do differently and why?
  • Were there any lessons to be learned?
  • What were they?
  • Did you spend money on areas that were unsuccessful / unsuccessful?
  • How much?
  • Was this money well spent? Why / why not?
  • Which products sold well / not well?
  • Will you expand your product line?
  • Are there any products you should discontinue?

Overview of Current Situation

It is very important to have a firm grasp of your current business environment. This is where you look at what is happening around you right now. Things that are happening that could potentially have an impact on your business. This will:

  • give you a clear idea of any issues that might get in the way of your plans in the foreseeable future
  • give you the opportunity and the time to take proactive action on any of these issues. This is much better than having to “react” to a change or problem that you didn’t anticipate.

It’s like having a high powered torch in a tunnel as opposed to a match!

A good overview of your current situation will involve looking at:

  • the business environment in which you are operating
  • your strong and weak points
  • what your competitors are doing.

Business Environment Analysis

What exactly does “business environment” mean?

At its widest view point it can mean the sum total of a number of external and internal factors that affect you and the organisation you work for.

External factors could include such things as:

  • Political issues. The stability of the Government can have a dramatic affect on the country’s or state’s economy.
  • Legislative issues. New legislation can have an impact on your particular industry.
  • Economic Trends. Are people spending money? What are they spending it on and so forth.
  • Social Trends. What’s in.. what’s not? Safety & security issues as well as environmental protection issues etc are considered here.
  • Competitors. What is your competition doing and how does that affect your business?
  • Technology. This is an area that is constantly changing and can have quite an impact on the way business is done.

Also known as a PLESCT Analysis this is a thorough look at the world around you and the influences various issues may have upon your customers, suppliers and therefore your business. Doing this type of research means that you should not be caught unawares by new legislation, trends, changes or advancements. PLESCT stands for: Political, Legislative, Economic, Social, Competitor and Technology and looks at each of these sectors and how they may affect you positively – or negatively .

Doing a PLESCT Analysis

Some of the issues to consider when doing this analysis can include such things as:

Political issues. Here you should look at the general political stability of the country or state.

  • Is there an election due? People get nervous around election times and are cautious about spending / investing their money
  • Has there just been an election? In which case is the new government likely to make changes to the status quo – and if so, how will this affect you?
  • International economic and social environment – how stable is the situation?

and so on….

For example changes in government often have an impact on businesses dealing with health, education and employment as existing programs are often changed or discontinued after an election, or new programs are introduced. International economic crises often have a big impact on our own market as does the increasing threat of terrorism or conflict situations.

Legislative issues

  • Have any new legislations been passed / or amended that affect your industry?
  • If so, what will you have to do to comply with them? How will these changes affect:
  • staff?
  • resources?
  • policies and procedures?
  • costs?
  • Do you need to obtain any licenses or permits?

For example all staff working in the childcare industry, or dealing with under 18’s, must have a Blue Card, while industries dealing with tobacco or alcohol have very strict licensing laws.

Economic issues and trends

  • What is the current economic climate?
  • Does the current international climate have an effect on us?
  • Are people spending more / less money?
  • What are they spending it on?
  • Are they likely to spend it on your product or service?

For example, the cost of living is currently rising faster than wages – things such as petrol prices and interest rates are increasing rapidly and people are thinking twice about spending their hard earned money.

Social issues and trends

  • People will often be influenced in their purchase decisions by “what’s IN”, or may wish to keep pace with friends
  • Environmental issues such as water saving, conserving energy and so on can have an impact on people’s purchasing decisions and so need to be considered
  • Cultural issues also need to be considered – people from different countries and backgrounds have views and customs that may dictate how they make their purchasing decisions.

Competitor information – This is a very important part of your business environment analysis – you need to know as much as you can about your competitors. Questions you need to ask are:

  • Who are they?
  • Where are they located?
  • How big are they (compared to you)?
  • Do they have any affiliations?
  • What are their promotional activities?
  • How do they advertise?
  • What do they advertise?
  • How does their product range compare to yours?
  • How do their prices compare to yours?
  • How does their service compare to yours?
  • What impact do they have on your business?

The answers to these questions will give you an overview of how you compare to them and what you can do to improve, and therefore win extra business.

If practical, a product/price comparison grid is an excellent way of keeping an eye on how you are faring against them.

It’s also a good idea to also do a SWOT Analysis on your main competitors (next section) – you need to be able to:

  • counter their strengths
  • take advantage of their weaknesses
  • take advantage of the same opportunities and
  • maximise their threats.

Technology –

  • Is there any new technology available that will have an impact on the way you do business?
  • Is it viable for you to adopt this new technology from a cost point of view?
  • Can you afford not to adopt this new technology from an efficiency point of view?
  • What impact does the internet and electronic means of communication have on your business?

Internal influences also need to be taken into considerations and could include:

  • The overall economic state of your business. Is it doing well or not?
  • Change of ownership or management of the business. This could have a big affect on the internal workings of the company and the company morale.
  • Change of direction for the business. Are you offering new services or products?
  • Updating or upgrading of the business. New premises, new equipment etc.
  • Down or Upsizing. Are you laying off staff or hiring more?

Looking at the PLESCT Analysis and your internal influences in detail will give you a firm understanding of what is going on around you, and will help you:

  • avoid unpleasant surprises that could be costly and damaging to your business
  • stay a step ahead of your competitors
  • help you take advantage of new opportunities quickly
  • minimise the impact of negative trends…..

SWOT Analysis

A SWOT analysis allows you to have a deep down, honest look at your organisation in terms of its strengths, weaknesses, opportunities and threats and to look at ways to make you stronger.


What are your organisations strong points? For example:

  • Do you have a great location?
  • Is it easily accessible?
  • Is it a long established company?
  • Does it have an excellent reputation?
  • Does if offer anything unique?
  • Do you have a lot of repeat business?
  • Are your prices the best?
  • Are you a market leader?

and so on.


What are your organisations weaknesses? For example:

  • Is it a newly established business and not yet well known
  • Is the infrastructure in the surrounding area poor making it difficult for customers to get to you?
  • Are there any problems with suppliers or staff?

and so on. A point to remember is that not all weaknesses are negative and could be viewed as opportunities for improvement.


What opportunities are there that you could take advantage of? For example:

  • New legislation opening new markets to you
  • New housing or business developments bringing new customers into your area
  • New technology that will make your production or processes more efficient
  • Introduction of new product or service lines that will increase revenue

and so on.


What things could stop you from achieving your goals? For example:

  • A new competitor in the marketplace
  • A change in legislation that will mean major changes to your business practices.
  • Re-zoning of your area or roadways changing and taking customers away from their current routes (where you are located)

and so on.


When looking at your SWOT Analysis what areas need to be addressed?

  • Strengths – what can you do to capitalise or maximise on them?
  • Weaknesses – what can you do to minimise or negate their impact. Which of them can be turned around to become a strength?
  • Opportunities – what do you need to do to take advantage of these opportunities? How can you ensure you get your slice of this opportunity?
  • Threats – what can you do to avoid or minimise the impact of the threat?

The answers to these questions will form part of your business plan.

Objective for Next Year

Having looked at your past analysis and current business situation you should now have a solid grasp of your business and where it needs to go to remain successful. Your endeavours to date will now give you a clear direction – or objectives – to aim for in the next one to three years.

One overall objective will have a number of Key Strategies – each of which will, in turn, have a set of tactics designed to help achieve each strategy and therefore the ultimate goal.

  • Your objective is WHERE you want to be in a given period of time (ideally 1 – 3 years0
  • Your Key Strategies are WHAT you need to do to achieve the objective and
  • Your Tactics are HOW you are going to go about actually making it work

Key Strategies

The objective, as stated, is where you want to be. The key strategies are the issues you need to address in order to achieve the objective; WHAT needs to happen. For example if your objective is to increase your revenue by 10% over the previous year, then typical key strategies could be:

  1. Introduce a new product range to fill an identified market need
  2. Decrease expenditure by 15%
  3. Increase your customer base by 10%

All of which would work towards achieving the overall objective.

Obviously strategies will be determined by your own business and industry needs, so think about the things you need to do to achieve your goal.


Each strategy will have a series of tactics (or steps) that need to be taken to make that strategy work. As mentioned, these will outline HOW you will go about each strategy. For example.

Key Stratey 2: Decrease expenditure by 15%

2.1 – Review all current suppliers to ensure we are getting the best product for the best price

  • 2.1.1 Offer tender opportunitities to new suppliers
  • 2.1.2 Research new suppliers via web, phone calls etc
  • 2.1.3 Review all suppliers on an annual basis.

2.2 – Introduce new procedures regarding unnecessary printing of emails and other documents to decrease amount of paper being used

2.3 – Re-use single sided documents as scrap paper / memo pads to save paper

2.4 – All electrical equipment and lights to be turned off when not in use

2.5 – Review discounting policy and determine if this could be replaced in a more cost effective manner

2.6 – Review consumable usages

and so on.

Once again, the tactics will depend entirely on what strategies you need to fulfil and should be as detailed as possible. These tactics will form part of your action plan. If there is a cost involved, or extra resources, then detail them here.

Sales Forecast for Next Year

Forecasting is neither as scary nor as complicated as it sounds – if you keep accurate sales records!

Sales forecasting means making an “educated” guess on how much revenue you will earn in the coming year and for this reason accurate records are essential and indispensable. You need to know where your sales came from – by product or service and even by month or week of sale. This may seem overkill but eventually this data will give you a complete and detailed picture of exactly how your business is performing. For example spikes (up or down) in sales figures don’t happen for no reason – detailed statistics can show up these spikes which might be due to such things as:

  • Promotional or advertising campaigns
  • New trends
  • New products
  • Competitor initiatives
  • Seasonal fluctuations
  • Economic climates and so on….

For example – the Tourism Industry is very much affected by high and low seasons. They usually know well in advance when demand will increase or decrease. Travelling to Europe in their winter is low season and demand is not as high as going in their spring or summer time. Knowing this tourism operators can plan for these periods by developing specific products designed to increase sales and take advantage of increased demand in high season. They can also accurately forecast revenue because they have a solid knowledge of who their customers are and when they travel on a month by month basis.

The same may well apply to your own industry.

A review of past years sales statistics can give you an excellent idea of how your sales happen on a month by month basis. You can read the trends like a story – allowing you to estimate with a large degree of accuracy what sales you can expect to make and know how much you will need to spend in the next year.

But what good does all this do you in forecasting? When you have collected this data for a number of years you can start to build up a picture of:

  • peaks and troughs in your sales
  • popular and less popular products,
  • popular times of the year
  • effects of advertising and/or promotional campaigns and so on

Sales figures rarely drop (or increase) for no good reason.. the trick is to be aware of what is going on around you so that you know why increases or decreases happen. This is where your PLESCT and SWOT prove valuable.

Armed with all this accurate and well researched information you should be able to make a reasonably accurate prediction on how many of each product you will sell in the coming year.

Action Plan

Points for your action plan will come from the tactics. By putting them into an actual action plan, detailing what needs to be done, by whom and by when, you can ensure that each task (or tactic) is done on time and will therefore take you that step closer to reaching your objective.

That, ladies and gentlemen, is basically it!

By following these logical steps you can:

  • gain a greater awareness of the environment in which you operate
  • avoid major pitfalls that may come your way
  • realise your strengths
  • overcome weak points
  • take advantage of opportunities that are presented to you and much more

Templates for building a better business plan can be found on www.lptraining.com.au

Stripper Business Plan – Get Paid to Hang Out With Strippers

It sounds like a dream come true for most guys, does not it? Is it really possible to get paid for hanging out with strippers? Well, the author of the Stripper Business Plan, Mike Steele, knows so. He knows so because he has lived the life and been there and done it and written it down so you can copy his business plan and start your own business doing the same thing.

The Stripper Business Plan is a multimedia package that will explain to you how you can quickly start your own business as the manager of exotic dancers and strippers for bachelor parties and the like. When someone in your local area is looking for a stripper for a birthday party or a bachelor party you could be the one they go to. Plain and simple.

The author goes over many details of how to start up your own stripper business claiming that you can begin making money very quickly. In his book Mike Steele goes over where to get business, what kinds of women are necessary for your business, how to organize your stripper business and many insider secrets that are said to be proven methods of maximizing your cash flow.

Also included in The Stripper Business Plan are three podcast coaching sessions that are said to help you to get you on your way to being profitable quickly and a separate book full of advanced trade secrets. Everything including what is necessary to get your stripper business up and running and getting the girls is laid out for you in an easy to understand step by step method.

Just like any business though, your success is dependent upon how hard you work. That really was not meant to be a pun but it's a pretty good one though, is not it? The idea of ​​starting a business as a manager of strippers and exotic dancers does seem like a good one though given that the demand is there and the need to fill that demand is pretty obvious. It is actually such an ingenious idea that we wished that we had come up with it and are surprised that we never thought of starting a stripper business.

The opportunity to learn from someone like Mike Steele does make The Stripper Business Plan a very attractive package. To have everything explained to you by someone that has operated a successful business that you are thinking of starting is simply a good move and should save you a lot of time and aggravation. Oh, and let's not forget the fact that you'll be hanging out with strippers every day and getting paid for it … not that this would be the sole reason for starting such a business, right?

Implementing An Ostrich Farming Business Plan

When starting out with ostrich farming, you will quickly realize that to ensure a stably producing farm, a financial plan is of utmost importance. In order to have products to market, we need reliable production at the right price. If we are able to identify all aspects pertaining to the development of the market, we will gain a better understanding of how we can finance each aspect and manage it in the most profitable manner.

There are business plan strategies that apply to all business models, but there are a number that are unique to livestock farming in general, and some are very specific to ostrich farming. It is good to learn from other enterprises, and to lend good business management techniques from them, but always remembering to change the plan to be very specific to ostrich farming. For instance, the turn-around time on a poultry farm is on average 6 weeks, where the turn-around time on an ostrich farm is up to 14 months, depending on which market you are catering for. Therefore much more care needs to be taken when planning for the cash flow of the venture, as the length of time before any financial returns will be made to ease the cash flow will take months or even years to be realized.

It is therefore imperative that you understand the market you are entering fully, while implementing the experiences of other successful farming ventures in your own business plan.

The first step you need to take is to define the market you intend to cater for. Find out what the requirements for this market are: What age and quality ostrich is needed for this market? What additional certification or quality controls are needed?

Once you fully understand your market, you can plan the steps you will need to take to get you there. Only then can you set up an operational plan and put it into practice.

• To set up your operational plans, it is necessary to research a number of aspects of the business:

• Define your management structure

• Define the volume the venture will start out with

• Define the rate of growth, and possible areas of expansion, with timetables

• Understand the quality requirements you will need to meet

• Develop the infrastructure needed, and co-operation of interdependent operation

• Find a source for your live ostriches and ostrich eggs

• Identify network opportunities, joint ventures and co-operations and partnerships you will need to make production optimal

• Develop a training program for all staff and interdependent operations

• Develop your product line

Various daily, weekly or seasonal activities will need to be defined for the smooth running of operations on your ostrich farming venture. While it is true that a plan can be developed as you learn the process, this is not good management practice. By researching your options, and learning from the experiences of other ostrich farms, you can implement a proven production plan ahead of time. This will leave no room for error due to lack of knowledge.

Activities to research include:


• What feeding program are you going to follow? Decide in advance where you will get your rations, and whether you will be manufacturing your own feed, or buying ready-made feed.

• Research the benefits of different types of feed as well as in what form they are presented.

• How will your ostrich feed be distributed, and how often?


• What will you do about incubation of ostrich eggs?

• How and where will chicks be raised?

• What type of pens will you have for the ostriches

• How will you ensure the bio-security of your farm?

• What will your transportation needs be?

• What are the safety risks involved to laborers, and what measures will be in place to ensure a safe and healthy environment for livestock and workers?


• What products will you be producing and/or manufacturing?

• Which processes need to be outsourced?

• What are your market requirements?

• How will the products be distributed and marketed?

Once you have researched each aspect thoroughly, you will be ready to put this knowledge into successful practice, as you move your ostrich farming venture from a planning phase to the developmental and finally producing phases.